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The Candy Crush Effect: Facebook Revs Up Its Long-Awaited Ad Network, Fueled...
King Lots of smart people have predicted for many years that Facebook would build an ad network. But so far they haven’t been right — though Facebook has played around with the idea, it has...
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Re/code on TV: King’s IPO, WhatsApp’s $19B Deal and Instagram’s New Ads
Shutterstock / Dja65 Re/coders took to the tube to discuss the big tech news of the week with a trio of appearances on CNBC in recent days. Peter Kafka chatted with the business news channel (whose...
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Comcast To Acquire Video Ad Platform FreeWheel
iStock Sources familiar with the deal have confirmed to Re/code that Comcast is acquiring FreeWheel, a prominent online video ad platform whose clients include NBCUniversal, Fox, Turner, Viacom and...
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App Ads Are Huge for Facebook. Here Comes Twitter’s Version.
Dick Costolo is getting ready to take one of the most valuable pages from Mark Zuckerberg’s playbook. Twitter is preparing to launch a new ad product that lets users click a button and head straight...
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Jim Breyer Makes “Significant Investment” in Datalogix and Joins Board
Breyer Capital, the private investment arm of longtime Accel Partners VC Jim Breyer, said it was making a “significant investment” in Colorado-based Datalogix. As part of the transaction, Breyer will...
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Twitter Takes the Wraps Off Its Version of Facebook’s Giant Moneymaker
Twitter Twitter may have a user problem, but it doesn’t have a revenue problem — it’s going to do more than a billion dollars in sales this year. But here’s its newest bid to make even more money —...
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Peak TV?
Michael Yarish / AMC Advertisers spent the last couple weeks hearing from Web video sites that would like their money. Now they’ll spend a week hearing from the TV networks, where they do spend their...
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With Twitter’s New Mute Feature, Brand Reach Isn’t Always Guaranteed
Abel Tunik/Shutterstock Twitter’s big pitch to marketers: Let your brand’s message reach people at the exact moment it needs to. But what if your audience is no longer paying attention? That has...
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Twitter Experiments With a New Video-Sharing Feature
So it doesn’t look like Twitter is going to get into the audio business, after all. But Twitter has liked video for quite a while. And it looks like it’s experimenting with a new product that could...
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Why Doesn’t Facebook Want to Brag About Its Billion-Dollar App Ad Business?
Did you think that Facebook’s amazing mobile ad story — mobile was a big, troublesome zero two years ago, and 62 percent of the company’s ad revenue yesterday — was fueled by app install ads? Sheryl...
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Authors Will Blast Amazon in New York Times Ad
Asa Mathat The simmering dispute between Amazon and the book publisher Hachette over the pricing of electronic books will spill over onto the printed pages of the New York Times on Sunday in a...
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Instagram Hires New Ad Chief
Facebook Instagram is ready to make some money. Facebook Regional Director James Quarles has been tapped as Instagram’s new Global Head of Business and Brand Development, according to a Facebook...
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A New Advertising Format for Re/code
Kasper Nymann / Shutterstock Eagle-eyed readers may notice a new feature here on Re/code today. It’s called “Sponsor Content,” and is, for us, a new form of advertising. Known broadly as “native...
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Pinterest Adds New Analytics Dashboard to Entice Future Advertisers
Kurt Wagner/ Recode Pinterest has a new strategy for getting brands on its service: Show, don’t tell. The online inspiration and discovery company unveiled a new, free analytics dashboard for...
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A Q&A With the Q&A Boss — Quora’s Adam D’Angelo Takes Our Questions
Quora The last time someone asked, “How well is Quora doing?” on Quora, only one person answered — and the year was 2010. In fact, Quora, a question-and-answer website, hadn’t even launched publicly...
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Want to Get Facebook’s Attention? Speak Up (Rarely)!
Facebook is asking users to provide more feedback on its ads, and the best way to make sure your voice is heard is to speak up — rarely. Confused? Here’s how it works: When users hide an ad from their...
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New Social Network Ello Opens Invitations Again Following Freeze
Nicole Aptekar/ Ello Ello, the ad-free, anti-Facebook social network that has everybody tweeting, hit capacity earlier Thursday — but only temporarily. The social network, which is in beta and...
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Ello CEO Paul Budnitz: “We Are Not Here to Compete With Facebook” (Q&A)
Paul Budnitz Social network Ello, which operates in Vermont, is riding the rocket ship usually reserved for Silicon Valley’s hottest consumer tech startups. The ad-free social network, which has to be...
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Instagram Hires First COO, Facebook VP Marne Levine
Lean In Instagram has hired Marne Levine, Facebook’s VP of global public policy, as its first chief operating officer. Levine, who worked at Facebook the past four years helping to manage its policy...
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Snapchat Ads Have Arrived
Asa Mathat Snapchat is ready to make some money. The ephemeral messaging app wrote in a blog post that it will run its first ad this weekend, generating the first revenue dollars for the company....
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